Privacy Policy
The policy below comes into effect on 26 July 2022.
What is the Privacy Policy and what does it cover?
Effective from 26 July 2022 |
We at Meta want you to understand what information we collect, and how we use and share it. That's why we encourage you to read our Privacy Policy. This helps you use Meta Products in the way that's right for you.
In the Privacy Policy, we explain how we collect, use, share, retain and transfer information. We also let you know your rights. Each section of the Policy includes helpful examples and simpler language to make our practices easier to understand. We've also added links to resources where you can learn more about the privacy topics that interest you.
It's important to us that you know how to control your privacy, so we also show you where you can manage your information in the settings of the Meta Products you use. You can to shape your experience.
Read the full policy below.
What information do we collect?
The information we collect and process about you depends on how you use our products. For example, we collect different information if you sell furniture on Marketplace than if you post a reel on Instagram. When you use our products, we collect some information about you .
Here's the information we collect:
What if you don't let us collect certain information?
Some information is required for our products to work. Other information is optional, but without it, the quality of your experience might be affected.
Take control in Privacy Centre
How do we use your information?
We use to provide a personalised experience to you, including ads, along with the other purposes that we explain in detail below.
For some of these purposes, we use information and . The information that we use for these purposes is automatically processed by our systems. But in some cases, we also use to access and review your information.
To use less information that's connected to individual users, in some cases we de-identify or aggregate information. We might also anonymise it so that it no longer identifies you. We use this information in the same ways we use your information as described in this section.
Here are the ways we use your information:
To provide, personalise and improve our products
We use information we have, including any that you choose to share, to provide and improve our products. This includes personalising features, content and , such as your , , Stories and ads. We don't use profile fields about religious views, political views or who you're "interested in" to show you ads.
Read more about how we use information to provide, personalise and improve our products:
To promote safety, security and integrity
We use the information we collect to help protect people from harm and provide safe, secure products.
To provide measurement, analytics and business services
Lots of people rely on our products to run or promote their businesses. We help them measure how well their ads and other content are working.
To communicate with you
We communicate with you using information you've given us, such as contact information you've entered on your profile.
To research and innovate for social good
We use information we have, information from researchers and datasets from publicly available sources, professional groups and non-profit groups to conduct and support research.
More in the Privacy Policy
How is your information shared on Meta Products or with integrated partners?
Hands holding a phone, using Facebook Login to log in to an integrated partner's website.
On Meta Products
Learn more about the different cases when your information can be shared on our products:
With integrated partners
You can choose to connect with who use our products. If you do, these integrated partners receive information about you and your activity.
These integrated partners can always access information that's public on our products. Learn more about other information they receive and how they handle your information:
Take control
How do we share information with partners, vendors, service providers and third parties?
A row of images, including a bar graph, two ads and an online shopping basket.
We don't sell any of your information to anyone and we never will. We also require partners and third parties to follow rules about how they can and cannot use and disclose the information that we provide.
Here's more detail about who we share information with:
Partners
Vendors
Service providers
Third parties
Other times that we share with third parties
We also share information with third parties in response to legal requests, to comply with applicable law or to prevent harm. .
And if we sell or transfer all or part of our business to someone else, then we may give the new owner your information as part of that transaction, in line with applicable law.
How do the Meta Companies work together?
A Portal, a Quest 2 and a mobile phone. The phone screen shows the Messenger, WhatsApp, Facebook and Instagram apps.
We are part of the that provide Meta Company Products. include all of the Meta Products covered by this Policy, plus other products such as WhatsApp, Novi and more.
We share the information we collect, infrastructure, systems and technology with the other Meta Companies. about how we transfer information to other countries.
We also process information that we receive about you from other Meta Companies, according to their terms and policies and as permitted by applicable law. In some cases, Meta acts as a service provider for other Meta Companies. We act on their behalf and in accordance with their instructions and terms.
Why we share across the Meta Companies
Meta Products share information with other Meta Companies:
To promote safety, security and integrity and comply with applicable laws
To personalise offers, ads and other sponsored or commercial content
To develop and provide features and integrations
To understand how people use and interact with Meta Company Products
of why we share.
More resources
How can you manage or delete your information and exercise your rights?
We offer you a variety of tools to view, manage, download and delete your information below. You can also manage your information by visiting the settings of the Products you use. You may also have other privacy rights under applicable laws.
To exercise your rights, visit our Help centres, your settings for Facebook and Instagram and your device-based settings.
Take a Privacy Checkup
View and manage your information
Port, download or delete your information
You can learn more about how privacy works on and on , and in the . If you have any questions about this policy, you can as described below. In some countries, you may also be able to contact the Data Protection Officer for Meta Platforms, Inc., and depending on your jurisdiction, you may also contact your local Data Protection Authority ("DPA") directly.
How long do we keep your information?
We keep information as long as we need it to provide our products, comply with legal obligations or to protect our or other's interests. We decide how long we need information on a case-by-case basis. Here's what we consider when we decide:
If we need it to operate or provide our products. For example, we need to keep some of your information to maintain your account. .
The feature we use it for, and how that feature works. For example, messages sent using Messenger's vanish mode are retained for less time than regular messages. .
How long we need to retain the information to comply with certain legal obligations. .
If we need it for other legitimate purposes, such as to prevent harm; investigate possible violations of our terms or policies; promote safety, security and integrity; or protect ourselves, including our rights, property or products
In some instances and for specific reasons, we'll keep information for an extended period of time. about when we may preserve your information.
How do we transfer information?
How do we respond to legal requests, comply with applicable law and prevent harm?
We access, preserve, use and share your information:
In response to legal requests, such as search warrants, court orders, production orders or subpoenas. These requests come from third parties such as civil litigants, law enforcement and other government authorities. about when we respond to legal requests.
In accordance with applicable law
To promote the safety, security and integrity of Meta Products, users, employees, property and the public. .
We may access or preserve your information for an extended amount of time. .
How will you know the policy has changed?
We'll notify you before we make material changes to this Policy. You'll have the opportunity to review the revised Policy before you choose to continue using our products.
How to contact Meta with questions
You can learn more about how privacy works on and on , and in the . If you have questions about this Policy or have questions, complaints or requests regarding your information, you can contact us as described below.
You can contact us or by post at:
Meta Platforms, Inc.
FAO: Privacy Operations
1601 Willow Road
Menlo Park, CA 94025, US
Why and how we process your information
The categories of information we use, and why and how information is processed, are set out below:
Why and how we process your information
Information categories we use (see '' for more information on each information category) The actual information we use depends on your factual circumstances, but could include any of the following:
Personalising the Meta Products: Our systems automatically process information we collect and store associated with you and others to assess and understand your interests and your preferences and provide you with personalised experiences across the Meta Products in accordance with our terms. This is how we:
Personalise features and content (such as your , and Stories);
Personalise the ads people see; and
Make suggestions for you (such as people you may know, groups or events that you may be interested in or topics that you may want to follow) on and off our products.
about how we use information about you to personalise your experience on and across Meta Products and how we choose the ads that you see.
:
Content you create, such as posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features
Metadata about content
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make
Hashtags you use
The time, frequency and duration of your activities on our products
:
Device characteristics and device software
What you're doing on your device (such as whether our app is in the foreground or if your mouse is moving)
Identifiers that tell your device apart from other users'
Device signals
Information you've shared through your device settings (e.g. GPS location)
Information about the network that you connect your device to
Reports about our products' performance on your device
Information from cookies and similar technologies
(excluding using Partner data to tailor ads to you)
Providing and improving our Meta Products: The provision of the Meta Products includes collecting, storing and, where relevant, sharing, profiling, reviewing and curating, and in some instances not only automated processing but also manual (human) reviewing, to:
Create and maintain your account and profile,
Facilitate the sharing of content and status,
Provide and curate features,
Provide messaging services, the ability to make voice and video calls and connect with others,
Provide advertising products and
Undertake analytics.
We also use information to develop, research and test improvements to our products. We use information we have to:
see if a product is working correctly;
troubleshoot and fix it when it isn't;
test out new products and features to see if they work;
get feedback on our ideas for products or features, and
conduct surveys and other research about what you like about our products and brands and what we can do better.
:
Content you create, such as posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features
Messages you send and receive, including their content, subject to applicable law
Metadata about content and messages, subject to applicable law
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make, including truncated credit card information
Hashtags you use
The time, frequency and duration of your activities on our products
:
Device characteristics and device software
What you're doing on your device (such as whether our app is in the foreground or if your mouse is moving)
Identifiers that tell your device apart from other users'
Device signals
Information you've shared through your device settings
Information about the network you connect your device to, including your IP address
Information from cookies and similar technologies
Promoting safety, integrity and security on and across the Meta Products: The Meta Products are designed to research and help ensure the safety, integrity and security of those services and those people who enjoy them, on and off Meta Products. We process the information that we have associated with you and apply automated processing techniques and, in some instances, conduct manual (human) review to:
Verify accounts and activity,
Find and address violations of our terms or policies. In some cases, the decisions we make about violations are reviewed by the ,
Investigate suspicious activity,
Detect, prevent and combat harmful or unlawful behaviour, such as to review and, in some cases, remove content reported to us,
Identify and combat disparities and racial bias against historically marginalised communities,
Protect the life, physical or mental health, well-being or integrity of our users or others,
Detect and prevent spam, other security matters and other bad experiences,
Detect and stop threats to our personnel and property, and
Maintain the integrity of our products.
For more information on safety, integrity and security generally on Meta Products, visit the and .
:
Content you create, such as posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features
Messages you send and receive, including their content, subject to applicable law
Metadata about content and messages, subject to applicable law
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make, including truncated credit card information
Hashtags you use
The time, frequency and duration of your activities on our products
:
Device characteristics and device software
What you're doing on your device (such as whether our app is in the foreground or if your mouse is moving)
Identifiers that tell your device apart from other users'
Device signals
Information you've shared through your device settings
Information about the network you connect your device to, including your IP address
Information from cookies and similar technologies
To communicate with you: We use the information you've given us (e.g. contact information on your profile) to send you a communication, such as an email or in-product notice, for example:
We'll contact you via email or in-product notifications in relation to the Meta Products, product-related issues, research or to let you know about our terms and policies.
We also use contact information such as your email address to respond when you contact us.
:
Contact information on your profile and your communications with us
Content you create, such as posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features
:
Device characteristics and device software
What you're doing on your device (such as whether our app is in the foreground or if your mouse is moving)
Identifiers that tell your device apart from other users'
Device signals
Information you've shared through your device settings
Information about the network you connect your device to, including your IP address
Information from cookies and similar technologies.
Transferring, storing or processing your information across borders, including from and to the United States and other countries: We share information that we collect globally, both internally across our offices and data centres and externally with our Partners, third parties and service providers. As Meta is global, with users, Partners, vendors and employees around the world, transfers are necessary:
To operate and provide the services described in the terms that apply to the Meta Product(s) you are using. This includes allowing you to share information and connect with your family and friends around the globe; and
To fix, analyse and improve our products.
For more information, see the section of the Meta Privacy Policy.
:
Content you create, such as posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features
Metadata about content and messages, subject to applicable law
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make, including truncated credit card information
Hashtags you use
The time, frequency and duration of your activities on our products
:
Device characteristics and device software
What you're doing on your device (such as whether our app is in the foreground or if your mouse is moving)
Identifiers that tell your advice apart from other users'
Device signals
Information you've shared through your device settings
Information about the network you connect your device to, including your IP address
Information from cookies and similar technologies
Processing information subject to special protections under applicable laws that you provide so we can share it with those you choose, to provide, personalise and improve our products and to undertake analytics. We'll collect, store, publish and apply automated, or sometimes manual (human), processing for these purposes.
:
Any information with special protections that you choose to provide in your profile fields (such as your religious views, political views, or who you are "interested in"), or as part of surveys you choose to participate in
Receiving and using information from third parties to tailor the ads you see: We'll use information that advertisers, businesses and other partners provide for us about activity off Meta Products that we have associated with you to personalise ads that we show you on Meta Products, and on websites, apps and devices that use our advertising services. We receive this information whether or not you're logged in or have an account on our products. See the for more information.
:
Information and content you provide, such as your name or email address
Sharing your contact, profile or other information with third parties upon your request: The type of third party and categories of information shared depend on the circumstances of what you ask us to share. For example:
We share your email address (or other contact information) or other information you might choose when you direct us to share it with an advertiser so they can contact you with additional information about a promoted product, and
If you choose to integrate other apps, games or websites with Meta Products and log in, we'll share your information with the app, game or website to log you in.
:
Content you create, such as your contact, profile or other information, such as posts or comments
Providing measurement, analytics and business services:
Our systems automatically, as well as with some manual (human) processing, process information that we've collected and stored about you and others. We use this information to:
Provide insights and measurement reports to businesses, advertisers and other Partners to help them measure the effectiveness and distribution of their or their clients' ads, content and services, to understand the kinds of people who are seeing their content and ads, and how their content and ads are performing on and off Meta Products, and
Provide aggregated user analytics and insights reports that help businesses, advertisers and other Partners better understand the audiences with whom they may want to connect, as well as the types of people who use their services and how people interact with their websites, apps and services.
:
Content you create, such as posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make
Hashtags you use
The time, frequency and duration of your activities on our products
:
Device characteristics and device software
What you're doing on your device (such as whether our app is in the foreground or if your mouse is moving)
Identifiers that tell your device apart from other users
Device signals
Information you've shared through your device settings
Information about the network you connect your device to, including your IP address
Information from cookies and similar technologies
Sharing of information across the Meta Companies:
To provide a seamless, consistent and richer, innovative experience across the Meta Company Products to enable cross app interactions, sharing, viewing and engaging with content, including posts and videos.
:
Content you create, such as posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features
Metadata about content
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make
Hashtags you use
The time, frequency and duration of your activities on our products
:
Device characteristics and device software
What you're doing on your device (such as whether our app is in the foreground or if your mouse is moving)
Identifiers that tell your device apart from other users
Device signals
Information you've shared through your device settings
Information about the network you connect your device to, including your IP address
Information from cookies and similar technologies
Business intelligence and analytics:
To understand, in aggregate, your usage of and across our products, to accurately count people and businesses; and
To validate metrics directly related to these, in order to inform and improve product direction and development and to adhere to (shareholder/earning) reporting obligations.
:
Content you create, such as posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features
Metadata about content and messages, subject to applicable law
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make
Hashtags you use
The time, frequency and duration of your activities on our products
:
Device characteristics and device software
What you're doing on your device (such as whether our app is in the foreground or if your mouse is moving)
Identifiers that tell your device apart from other users
Device signals
Information you've shared through your device settings
Information about the network you connect your device to, including your IP address
Information from cookies and similar technologies
Identifying you as a Meta Product user and personalising the ads we show you through Meta Audience Network when you visit other apps:
When we show you ads through when you visit other apps, our systems automatically process the information we have collected and stored about you and others to identify you as a Meta Product user and tailor the ads you see.
:
Information you provide
Content you create, such as posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features
Metadata about content
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make
Hashtags you use
The time, frequency and duration of your activities on our products
:
Device characteristics and device software
What you're doing on your device (such as whether our app is in the foreground or if your mouse is moving)
Identifiers that tell your device apart from other users
Device signals
Information you've shared through your device settings
Information about the network you connect your device to, including your IP address
Information from cookies and similar technologies
Providing marketing communications to you:
Depending on your settings and subject to applicable law, we'll share marketing communications with you.
We'll collect and store your information and use it to send marketing communications to you, such as an email, subject to applicable laws.
:
Information and content you provide, including your contact information such as email address
:
Device identifiers
Research and innovate for social good:
We carry out surveys and use information (including from researchers that we collaborate with) to conduct and support research and innovation on topics of general social welfare, technological advancement, public interest, health and well-being.
For example, we analyse information that we have about migration patterns during crises. This helps relief organisations get aid to the right places.
We collect, store, combine, analyse and apply automatic processing techniques such as aggregation of information as well as manual (human) review, and share information, as necessary to research and innovate for social good in this way. We do this to help us create things such as COVID-19 forecasting models.
about our research programmes.
:
Content you create, such as posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features
Metadata about content and messages, subject to applicable law
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make
Hashtags you use
The time, frequency and duration of your activities on our products
:
Device characteristics and device software
What you're doing on your device (such as whether our app is in the foreground or if your mouse is moving)
Identifiers that tell your device apart from other users'
Device signals
Information you've shared through your device settings
Information about the network you connect your device to, including your IP address
Information from cookies and similar technologies
Anonymising your information
In some cases, we anonymise information we have associated with you, such as your activity on and off our products, and use the resulting information, for example, to provide and improve our Meta Products, including ads.
:
Content you create, such as posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features
Metadata about content
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make
Hashtags you use
The time, frequency and duration of your activities on our products
:
Device characteristics and device software
What you're doing on your device (such as whether our app is in the foreground or if your mouse is moving)
Identifiers that tell your device apart from other users'
Device signals
Information you've shared through your device settings
Information about the network you connect your device to, including your IP address
Information from cookies and similar technologies
Share information with others, including law enforcement and to respond to legal requests.
See the section of the Meta Privacy Policy for more for information on when we share information with law enforcement and others.
The categories of information that we access, preserve, use and share depend on the specific circumstances. For example, responses to legal requests where not compelled by law will typically include limited information (such as contact details and login information).
However, the information we process will depend on the purposes, which could include the following:
In response to legal requests from third parties such as civil litigants, law enforcement and other government authorities
To comply with applicable law or legitimate legal purposes
To promote the safety, security and integrity of Meta Companies, Meta Products, users, employees, property and the public
about how we promote safety, security and integrity.
:
Content you create, such as posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features
Metadata about content, subject to applicable law
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make
Hashtags you use
:
Device characteristics and device software
What you're doing on your device (such as whether our app is in the foreground or if your mouse is moving)
Identifiers that tell your device apart from other users'
Device signals
Information you've shared through your device settings
Information about the network you connect your device to, including your IP address
Information from cookies and similar technologies
For processing information when the law requires it: Where we are under an obligation to disclose information such as, for example, if we receive a valid legal request for certain information such as a search warrant, we will access, preserve and/or share your information with regulators, law enforcement or others.
The way in which the information will be processed depends on the specific circumstances. See the section of the Meta Privacy Policy for more. "" provides information on the operational guidelines law enforcement needs to follow.
The categories of information depend on the specific circumstances of each mandatory request or obligation. Only the information necessary to comply with the relevant legal obligation will be shared or otherwise processed. For example, for civil matters, this will typically include limited information (such as contact details and login information). However, depending on the circumstances, it could include the following:
:
Content you create, such as posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features
Messages you send and receive, including their content, subject to applicable law
Metadata about content and messages, subject to applicable law
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make, including truncated credit card information
Hashtags you use
The time, frequency and duration of your activities on our products
:
Device characteristics and device software
What you're doing on your device (such as whether our app is in the foreground or if your mouse is moving)
Identifiers that tell your device apart from other users'
Device signals
Information you've shared through your device settings
Information about the network you connect your device to, including your IP address
Information from cookies and similar technologies
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